Marketing report Essay Example | Topics and Well Written Essays - 3000 words

Marketing enunciate - Essay ExampleSome of the major findings from the report were that the business was not as aggressive in commercializeing as some of the competitor companies, hence leading to the small grocery store share of the globular market that the company has. The staff motivation was poor and just about of them did not feel appreciated full for their efforts in the company. Introduction The Kings management separate of company is an organisation that deals with imports and exports of new and used motor vehicles from Japan and Germany. For the early(prenominal) five years, the company has grown from exporting only used Toyota and Mercedes models of vehicles to exporting of all makes of vehicles that the two countries makes, in addition, the market has grown from Europe to almost all the six continents with Africa being the most competitive market in the last quarter. However, these statics fall below the projected market share, which necessitated this report to rev iew on our infirm point and the opportunities and strengths in which we can capitalise on. Procedure In coming up with situation analysis of the company, the report undertook to analyse several dimensions that may have an effect on the performance of the company this was to tell that no factor that may have effect on performance was not analysed. Some of the areas that were analysed take competitor, market, environmental, customer, internal and SWOT analysis. the first step in conducting the situation analysis was to lay down the attribute of data that was needed in every factor that was to be analysed, after getting these, we had to look for the penetrate people who were conversant in our competitor firms and how their companies were organised both in their internal and external market approach. Findings Competitor analysis The main competitors in the Japan and Germany cars export and import business are worldwide Motors LTD, Motor World Services and the Kiyosaki Group. Thes e companies have an almost similar approach to the market for vehicles globally and most of their strategies are largely similar. Current and future intents 1. Global Motors Global Motors has two objectives that include the increasing the miscellany of the motor vehicles that they sell to their clients, the second is providing quality vehicles to their clients. This organisation has several agents in the regions it operates, which are mainly in the American market a group of business tycoons from North America are the main financiers of the group who have many connections in the business circles globally. 2. Motor World services This group of companies has their main objective as exporting all models of vehicles in the motor vehicle industry and making them comingible to their clients particularly the high-end consumers. This group has a base in Finland and its strategy as selling the luxurious vehicles at an low-priced price, most of the sport utility vehicles manufacturers s upply the company with spare parts for their products making it easier for clients who buy these vehicles to access spare parts or customise their second hand vehicles. 3. Kiyosaki Group This group, which is from Japan, has put its objectives as provision the need of customers for second hand Japanese vehicles the second objective of the company is to provide a cheaper way of becoming a motor vehicle owner through offering competitive prices for their Japanese vehicles. The strategy that this