Strategic Analysis of the Firm, Nike INC

TABLE OF CONTENTS1.Introduction2.Industry analysis3.Firm Analysisa) History and Backgroundb) SWOT Analysis4.Competition Analysis5.Market Position6.Resources and Capabilities7.Current Strategy8.Conclusion9.ReferencesIntroductionNike Inc. was founded in 1962 by Bill Bowerman and Phil pacify as a union under the name, Blue bay laurel wreath Sports. Our modest intention then was to distribute low-cost, high-quality Japanese acrobatic shoes to American consumers in an attempt to expire Germanys subordination of the domestic industry. nowadays in cc6, Nike Inc. not only(prenominal) manufactures and distributes gymnastic shoes at every merchandise suitable harm bespeak to a spherical market, but everyplace 40% of our gross sales come from athletic app arel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional dissemination convey in much than 100 countries targeting its direct market regions: unify States, Europe, Asia Pacific, and the Americas (not including the United States). Nike utilizes over 20,000 retailers, Nike factory stores, Nike stores, NikeTowns, Cole Haan stores, and inter authorise-based meshing sites to manage their sports and leisure products. Nike dominates sales in the athletic footwear industry with a 33% global market share. Nike Inc. has been able to execute this premier coiffure through quality production, innovational products, and war-ridden marketing. Nike owns facilities in Oregon, Tennessee, north Carolina and The Netherlands, and operates leased facilities for Niketown and NikeWomen retail stores, over 200 Nike Factory Stores and over 100 sales and administrative offices.

As a result, for the fiscal twelvemonth end 2006, Nike reported net revenues of $15.0 billion, a 9 per centum increase from FY05. Nike employs approximately 25,000 nation worldwide. In addition, approximately 650,000 workers are employed in Nike contract factories almost the globe. ProductsNike?s primary product focus is athletic footweardesigned for specific-sport and/or leisure use(s). Nike too sell athletic uniform carrying the sametrademarks and denounce names as many of its footwear sound circuits. Among Nike?s newer product offerings, it sella zephyr of performance equipment under the Nike... If you requirement to get a just now essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper