Shiseido Case Analysis

Problem Statement What commercializeing dodge should Shiseido pursue that will keen luck charm to the cultural, social, personal and psychological characteristics of American consumers and because increase the clubs treat in the US market? tail Market swelled American women be coherenting to the high-income earning class Areas for servant Strengths: Shiseido is the largest cosmetic manufacturers in Japan Shiseido already has a long history and a well-established image in Japan Weaknesses: The family holds only if 1.3% consider in the US market Shiseido lacks a well-known inwardness fault, which most of American firms possess Opportunities: Americans argon commencement to accentuate a return to basic value and a little stressful lifestyle that is in draw and quarter with Shiseidos well-being entree Consumers are becoming more light and value training much more than promotions Threats: Cultural, social, personal and psychological characteristics of Japanese consume rs The forepart pf already established American firms in the cosmetic market Alternatives Alternative I: Pursue the self-colored marketing strategy in Japan The company would just now use its 4Ps strategies in Japan to appeal to the American consumers. thereof the company would assign the same products and use the same brand of cosmetics and consequently value them a premium price. It would also take heed to distribute it by retail merchants and work out similar arrangements wherein the retailer is to sell only Shiseido cosmetics with the condition that Shiseido would repurchase all unsold cosmetics.

L astly the company would opt to use standardi! zed promotions, and so only modify its advertisements for language differences. Alternative II: take on a all new marketing strategy for the American market In this strategy the company will allay produce the same product but will fall in some modifications in the brand and packaging of the products. These products will be charged at a lower price, since the consumers are beginning to those products, which are in line with their value for money principle. These cosmetics would becalm be distributed through and through retailers, but the company needs... If you trust to get a full-of-the-moon essay, order it on our website: OrderCustomPaper.com

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